"This is all pointless if you don't take action"
[I use the word “course” but the following plan can be applied to any information-based product: books, workshops, coaching, webinars etc.] When designing your course, what should you include? What should you leave out? Is it becoming too unwieldy, going off in tangents or deeper down paths you don’t want
Have you ever spent days, even weeks, creating a product you were confident would be a winner? The content is useful; the product is well-produced; the price point is attractive. Heck, you would buy it. Yet, when you launch… nothing but crickets. It’s demoralising. You put all that time, effort and enthusiasm into
The problem with goals Bear with me while I talk about one of my passions, drawing. Everything will become clear, I promise. According to the famous art teacher, Betty Edwards (author of Drawing on the Right Side of the Brain), many people struggle to draw well because they rely on
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